June 9, 2023
Snoop Dogg - House I Built (Official Music Video)

Digitalnii.com presents to you the official music video for Snoop Dogg “House I Built”.

Rapper Snoop Dogg released a new music video for his song “House I Built,” featuring a virtual avatar of himself in the metaverse, on 1 April.

Professing his passion for the burgeoning world of Web3 technology, which comprises NFTs, cryptocurrencies and other virtual spaces, the new Death Row Records owner filmed the entire video in a Snoop-themed space called the ‘Snoopverse’.

Produced in The Sandbox metaverse, a subsidiary of the Hong Kong-based game software and venture capital company called Animoca Brands, the music video also features DJ Steve Aoki. It was made using content-creation tools such as VoxEdit and Game Maker found on The Sandbox ‒ an Ethereum-based gaming metaverse.

Celebrities like Snoop Dogg are paving the way for a completely digitised future where artists would be able to build an entire universe dedicated to their personal brand and create avatars that can perform exclusive concerts privy to only their fans. “Snoop’s new, first-of-its-kind, Metaverse music video ‘House I Built’ provides a tangible example today but there is more coming very soon,” Sandbox CEO shared in the statement.

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Watch and enjoy “House I Built” music video below:


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