Beyoncé, Adidas walk away from Ivy Park partnership
Beyoncé, a Grammy-winning businesswoman and performer, and the German lifestyle company Adidas have mutually decided to dissolve their partnership.
The Hollywood Reporter received confirmation of the breakup from a source close to the issue.
In 2018, Beyoncé and Adidas formed a collaborative partnership. She relaunched her Ivy Park active wear line and created new footwear and apparel for the company.
Unfortunately, Ivy Park and Adidas parted ways due to some creative disagreements. Beyoncé is eager to take control of her brand back.
2016 saw the debut of Beyoncé’s joint venture, Ivy Park, with Sir Philip Green of Topshop. Yet when the partnership with Topshop ended in 2018, Beyoncé acquired full ownership of Ivy Park.
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The pop artist will kick off her Renaissance World Tour in Stockholm in May. The trip will stop in Cardiff, Edinburgh, Sunderland, Paris, London, Marseille, Amsterdam, Warsaw, and more while traveling around Europe.
Before wrapping up in New Orleans, the tour makes its way back to the United States for performances in Toronto, Vancouver, Atlanta, Las Vegas, Los Angeles, Boston, Charlotte, Detroit, Miami, Minneapolis, Nashville, Philadelphia, San Francisco, the New York City metro area, and Houston, the city where she was born.